Kenya has officially unveiled the upcoming ‘Karibu Kenya’ AFCON 2027 Souvenir Magazine, a premium publication designed to serve as the ultimate “welcome mat” for millions of international travelers arriving for the historic tournament.
Produced through an official partnership between the Ministry of Tourism and Wildlife and CMG Africa, this high-value, multi-platform media asset will debut ahead of the 36th Africa Cup of Nations (AFCON) in June and July 2027. For the first time in history, Kenya will proudly co-host the prestigious tournament alongside its East African neighbours, Uganda and Tanzania.
A Legacy Asset for Luxury Tourism
The ‘Karibu Kenya’ magazine is engineered to bridge the gap between continental football passion and world-class tourism. With millions of visiting football fans, VIP corporate executives, and foreign dignitaries expected to descend upon the region, the Ministry is positioning this publication as a strategic vehicle to convert transient sports enthusiasts into lifelong luxury tourists.
The Ministry of Tourism and Wildlife has issued a call to action for elite hospitality stakeholders, luxury brands, and tourism leaders to secure their positions within this premium publication, offering an unparalleled stage for global brand visibility.
What’s Inside: The Best of “Magical Kenya”
Far more than a standard tournament program, the souvenir magazine will offer a curated, high-end lifestyle and travel experience of the host nation. The guide will feature:
- Elite Stadium & Venue Guides: Comprehensive maps and match venue insights tailored specifically for the modern, discerning traveller.
- Bespoke Travel Profiles: Handpicked curations of luxury accommodations, exclusive safari activities, and iconic Kenyan cultural sites.
- Exclusive Leadership Messages: Official opening addresses and insights from His Excellency the President of Kenya, key government ministries, the Kenya Tourism Board (KTB), and the Confederation of African Football (CAF).
Green Light for Government Synergy: GAA Approves Inter-Ministerial Collaboration for AFCON 2027 Souvenir Magazine
The production of the official ‘Karibu Kenya’ AFCON 2027 Souvenir Magazine has received a major administrative boost. In a formal directive dated September 3, 2026, the Government Advertising Agency (GAA), operating under the State Department for Broadcasting and Telecommunications, officially granted its approval for the project. This clearance allows the Ministry of Tourism and Wildlife to seamlessly engage all willing Ministries, Departments, and Agencies (MDAs) across the government to participate in the landmark publication.
Signed by Michael O. Okidi on behalf of the Principal Secretary for the Ministry of Information, Communications and the Digital Economy, the endorsement marks a pivotal step toward a unified, cross-governmental marketing push. By synchronizing state resources and corporate advertising, the initiative ensures that Kenya presents a flawless, premium welcome to global dignitaries, VIPs, and football enthusiasts during the 2027 tournament.